The Power of Perceived Value

Jan 30

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Customer Experience + Branding: The Relationship Goals of Marketing

Dec 10, 2025

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

6 Benefits of Customer Loyalty Programs

Oct 26, 2025

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Giving Back: The Importance of Corporate Social Responsibility

Jul 29, 2025

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

6 Things You're Missing Out on by Not Using Promotional Products

Jun 30, 2025

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

The History of Promotional Products

Apr 6, 2025

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Why You Should Consider A New Hire Welcoming Kit

Feb 9, 2025

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

6 Things You're Missing out on by Not Using Promotional Products

Aug 21, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Your Graphic & Web Design Cheat Sheet

Aug 13, 2024

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

Why You Should Be Having More Fun at Work

Jul 15, 2024

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 1, 2024

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Corporate Social Responsibility and the Beauty of Giving Back

Apr 27, 2024

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

5 Tips for Boosting Social Media Engagement

Nov 24, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

How Promo Products Can Make a Lasting Impression

Aug 5, 2023

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

3 Things Every Busy Professional Needs

Jul 29, 2023

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

5 Ways to Boost Employee Morale

Jun 30, 2023

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

How to Choose Uniforms the Whole Team Will Love

Jun 22, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

How to Make Rush Orders Less Stressful

May 9, 2023

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Your Brand Is Your Business - Market It!

Apr 25, 2023

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Your Product Decorating Questions Answered

Apr 17, 2023

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

The Power of Promo: Why People Love Freebies

Jan 8, 2023

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

Generation Z vs. Millennials: What’s the Difference?

Dec 23, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

How Promo Products Can Tell Your Brand's Story

Aug 12, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Leading the Workplace: How to Develop Your Leadership Skills

Apr 30, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

5 Fail-Proof Ideas for Your Business Instagram

Apr 15, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Imprint Everything: A Guide to Printing Methods

Feb 22, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

4 Ways to Improve Communication

Feb 15, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Your Guide to Promotional Shirts

Nov 26, 2021

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

What Millennials Want (And How to Work With Them)

Nov 19, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Product Safety: What You Need to Know

Sep 9, 2021

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

Why You Need Promotional Products

Sep 2, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

What’s Up With Unboxing Videos? The Trend You Must Try

Jun 21, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Branding 101: Let’s Talk Logos

Jun 13, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Using Customer Profiles to Find the Perfect Promo Products

May 8, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

6 Tips on Professionally Reaching New Heights in 2020

Mar 26, 2021

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

How to be an Empathetic Leader and Still Get the Job Done

Dec 16, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Why You Should Buy USA-Made

Aug 29, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

8 Graphic Design Mistakes to Avoid

Jun 4, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Graphic Design Terms Everyone Should Know

Apr 29, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Graphic Design Terms Everyone Should Know

Apr 14, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

9 Useful Apps for Sales & Marketing Professionals

Apr 7, 2020

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

6 Helpful Tips to Address Unhappy Customers

Dec 28, 2019

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

The Secrets to Attracting Ideal Customers

Dec 21, 2019

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

How to Put Together an Onboarding Kit

Nov 15, 2019

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

How to Work Smarter, Not Harder

Sep 11, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...