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TFM
With sales representatives and offices scattered across the nation, TFM found the offer of PG to
order, store and drop ship their promotional products a welcome solution to their distribution problems.
The purchase of products was centralized with the Vice President of Marketing; then PG staff worked
hand-in-hand with the national sales staff to meet their project needs. Each sales office was able to
keep products in stock that best served their specific clients and focus groups.
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McGraw-Hill/Wright Group
Demands of frequent conference meetings around the country provide a unique opportunity to the marketing
teams at the Wright Group. Having repeat customers at many of the events keeps everyone on their toes
trying to develop new and different ideas. PG has coupled with the Wright Group to bring to life many
interesting products. Most recently, bright red aprons with the handprints of tiny children on the
apron skirt were a huge hit at an industry gathering. The aprons were practical in that they served as
"uniforms" for the show staff and whimsical in that it looked like kids had just been by to wipe their
sweet hands on the aprons!
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Copyright 2005 The Payton Group |
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